Breast Cancer Awareness Month
Tell her. Pass it on.
Join our Breast Cancer Awareness Month hero reel.
About the challenge
“I thought you should see this.”
A woman receives that message, and passes it to the next, like the phone-pass challenge you already know, but carrying something worth sharing.
Maybe it’s your sister. Maybe it’s your mother. Maybe it’s your daughter. Maybe it’s the friend who always reminds everyone else to take care of themselves. Maybe it’s someone who needs a story, or someone who has a question. Maybe it’s you.
How it works
Sign up
Add your name before 15 October to join the reel.
Receive and record
Get the message on camera, just like the challenge you know.
Pass it on
Tag the next woman and keep the message moving.
Join the challenge
Join the challenge
Sign-ups close 15 October 2026.
We’ll reach out with everything you need to take part.